Amplify The Signal

VECTR X Creative Group is a strategy-first creative agency in Irving, Texas that builds the systems which make things travel. We work in two directions from one place: live event production, broadcast and OTT delivery on one side, and AI operating systems, SOP libraries and staff enablement on the other. We have been producing since 2009 and we serve Dallas-Fort Worth first, nationally when we are hired.

We are at 511 E. John Carpenter Fwy, Irving, TX 75062, in the heart of Dallas-Fort Worth. Reach us at 817-988-5740 or info@vx2cg.com. We regularly work in Dallas, Fort Worth, Irving, Frisco, Arlington, Austin, Houston, San Antonio, Tyler, Longview, Waco, Oklahoma City, Shreveport, Atlanta, Los Angeles and New York City.

Yes. Full live event production and event management, plus livestream and television broadcast built for platform delivery with CDN and bitrate optimization, redundancy and real analytics on the stream itself. We produce music festivals, concerts, sports and tournaments, talk and comedy shows, keynotes, corporate meetings and award shows. Most recently we supported the 16th Annual Texas Regional Radio Music Awards at Texas Live! in Arlington across two days and two stages with a live TV feed.

That is how we prefer to work. We build the room wherever the work is, which is why a festival field, an arena and a boardroom are the same job to us. Sourcing space and equipment per production means we are not limited by where a building sits and we carry no fixed facility overhead, so the geography we can serve is wider and the cost structure is leaner.

It is the written practice that lets a business run the way its best person runs it, on the day that person is out. In practice it means a signal audit and baseline scorecard, every recurring workflow mapped into an SOP library, a role map that exposes any job only one person knows, staff training with non-punitive competency checks, an operations dashboard showing booked, pending, missed and overdue, and a vendor audit that frequently pays for part of the engagement. AI sits inside that system, it is not the system itself.

Yes. The through-line of our work is function, not industry. Building the broadcast infrastructure that carries an artist to a million live viewers and building the operating system that lets a practice or a professional services firm scale past its owner are the same discipline. The culture work is why the systems work is credible, and both are delivered by the same team.

Every engagement starts with a Signal Audit. We analyse what is actually happening, whether that is call and text logs, staff interviews and a systems and vendor inventory on the operations side, or audience, narrative and distribution on the culture side. You get a baseline scorecard, a written roadmap and a readout. It is a fixed one-time fee and it stands on its own, so you can act on it with us or without us.

A production company makes assets and an agency makes campaigns. We build the system that makes the thing repeat without us standing over it. That is why our proof does not look like a reel: a petition march that became federal law, a single-venue pay-per-view pilot that became a 42-arena run grossing 70 million dollars, and ten-plus live broadcasts for an artist who had only ever hired major networks.

Our work includes Nike, Change.org, Live Nation, Sony, Gatorade, Red Bull, Twitch, Dejero, INVNT, Facebook and Texas Live. Named projects include the Ms. Opal Lee Juneteenth campaign with Nike and Change.org, which reached more than a billion impressions and 1.3 million petition signatures before Juneteenth became federal law in 2021, the Erykah Badu live broadcast series, and NBA YoungBoy from a House of Blues pay-per-view pilot in 2017 to 552,215 tickets sold by 2025.

Both, and the work is scoped to the size. A single-location practice or a small professional services firm usually starts with the operating system: the audit, the SOP library, staff training and one dashboard. A mid-sized company adds customer engagement and demand generation on top. A large brand, label or property is usually buying live production, broadcast and sponsorship. The lanes are the same, the depth and the price are not.

It is the fixed-fee starting point for every engagement. We analyse what is actually happening rather than what is supposed to happen: call and message logs, how enquiries are handled, the systems and vendors already in place, and interviews with the people doing the work. You get a baseline scorecard, a written roadmap in priority order, and a readout session. It stands on its own, so you can act on it with us or without us.

Buyers increasingly ask ChatGPT, Gemini, Claude or Perplexity before they ever open a search engine, and those tools return three or four names rather than a page of links. If you are not one of the names, the decision happened without you. AI visibility is the work of making a business machine-readable enough to be named: structured data on the site, one consistent name, address and phone everywhere, real depth on your highest-value service, and coverage other people have written about you. We measure it against a locked baseline and re-measure monthly.

The Signal Audit takes two to three weeks. Building the operating system, meaning the written SOPs, the training and the dashboards, generally runs sixty to ninety days before it is genuinely in use rather than merely delivered. Live production is scoped to the event date and works backwards from it. Ongoing work is month to month after the first ninety days, because a system nobody uses is not worth locking anyone into.

No. Most of what we do makes the team you already have work better, and a vendor audit usually finds you are paying for overlapping tools rather than missing ones. Where a partner delivers a piece, it still sits behind one invoice and one accountable owner, so you are never project-managing us. Clinical, billing and coding advice is never our lane at any price and gets referred out.

You do, all of it. The documents, the SOPs, the dashboards, the numbers, the accounts and the content. If you leave, you keep the system and it keeps working. We do not hold a client's operations hostage as a retention strategy.